Typography Tutorial – 10 rules to help you rule type
People who have been involved in design-related ventures tend to turn their focus on digital marketing and it’s no wonder why. The economy has seen a significant boom in digital marketing tools such as graphic and web design in the last few years making it a valuable and handy skill to have. But while technology people have focused on these techniques, another element of digital branding also bear an important role albeit its unpopularity.
Why Typography Is Important
In order to make your line of communication clear, you first have to make sure that your audience fully understands what they are reading. This is where typography comes in. Typography has the ability to highlight information that would never be given importance otherwise. It leads people to the right data and connects them with people having the same goals and needs.
Aside from improving communication, typography can also be modified to complement a graphic or web design. If done right, it can completely improve the whole page of your digital branding site. But if done haphazardly, it can also damage it.
How You Can Turn Your Typography Skills Into A Business
Typography may seem simple and does not bear heavy importance compared to other elements of digital branding. But unique typography in logos and trademarks make it easier for people to recognize a product. When a brand acquires the perfect typography, it can greatly contribute to the brand’s success. One of the best examples is the Coca Cola trademark and how its exclusive typography design made the brand powerful and influential worldwide.
Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules.
How can you quickly apply typographic rules to regain control of your layouts by following these 10 golden rules of typography? These rules are distilled down from the things that I learned by going to Art Center College of Design.
Generally speaking, there are two types of typography– expressive typography (type is visual, carries the meaning of the word and sometimes appears as physical shapes) and functional typography (type that is meant to be read). I will focus on the latter.
When starting out, it is best to learn the fundamentals of good design: hierarchy (primary, secondary and tierchiary reads), flow (how a person “reads” the layout by following the movement of their attention), legibility (in Western culture, type is read top to bottom, left to right so it’s important to arrange type accordingly), grouping (organizing blocks of type in intelligent and logical groups) and interest, achieved through contrast (scale, texture, color, density, negative space).
Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers.
Great books to learn more about typography:
Stop Stealing Sheep & Find Out How Type Works
by Erik Spiekermann
Josef Müller Brockmann
Pioneer of Swiss Graphic Design