Top 5 Ways to Get More Followers on Twitter
With the rapid rise of social media comes the necessity to being accessible to as many people as possible. This is particularly true with new and upcoming brands that search for social media presence. The more followers they have, the more authentic they come off to potential customers. But while Facebook and Instagram can yield amazing results when it comes to digital branding, Twitter can also be as effective in establishing a brand’s reputation.
Twitter Can Keep Track Of Trends
Twitter basically works just like any other social media platform. Through it, you can highlight your brand’s specialty, connect to your target market, and extend your services to the digital world. But what makes Twitter different is that it can help anyone easily track a particular merchandise of lifestyle that is currently in style. And in marketing, knowing the latest trends is a great advantage.
In this hashtag generation, Twitter is probably the ideal place on the web to get information on what’s hot and what’s not. It is, after all, the one that gave birth to the hashtag. Following a hashtag can give you ideas on how to improve your products or services for the masses. But creating your own original hashtag can make your brand distinct among your competitors.
Twitter Can Build Your Brand
There are many benefits to having your own hashtag and one of these is gaining real followers. We all know how anything can spread like wildfire on social media. Once your followers start talking about your brand or sharing it with their friends, you will gradually see an increase in digital engagement. As a result to this, potential clients can easily find you and your services.Gotta love the videos that answer the biggest questions of all, right? How many times have you asked this? Here are the best ways to ACT and get more followers on Twitter.
1. Share Value
Everyone’s audience is different and the faster you start sharing value for your targeted, ideal followers the more likely they’re going to find you an click the “follow” button. It doesn’t matter if the value is in the form of linked content, interesting information, quotes, jokes, etc. The best use of 140 characters is to share something worth sharing.
If you’re still unsure, here is a video I did about wanted content vs. commercial. You don’t want to mix them up!
2. Optimize with Hashtags
The best way to get in front of a larger audience is to go to the conversation directly where it’s happening. Hashtags are a great tool for this because they will publish your tweet to not only your audience but the audience following that conversation. And that could be a lot of people. So if you’re following the first step and then adding a relevant hashtag conversation to the tweet, you just exposed yourself to a targeted group who many find you worth a follow.
Still need some advice on hashtags? Check out my Hashtag Refresh video.
3. Tell People You Tweet
This may come as a shock, but social media is only a part of the conversation. It could be the continuation after you meet someone in real life. There are so many ways to let people know on and offline that they should follow along with your Twitter activity. When you guest post, let people know they should follow you on Twitter as the call to action. When you print you business cards, add your Twitter handle as a main feature of connecting with you. Small things like this will get your handle out there to people who want to keep in touch based on the value you’ve been providing. (Oops! There’s step 1 again! See a trend?)
Know what goes hand-in-hand with this? Knowing how to talk about yourself when you’re networking. It will help get your name (and Twitter handle) out there even more!
4. Join a Tribe
There are plenty of ways for people to rally together and agree to help with cross-promotional efforts. It’s a win-win for everyone. Find people who want to increase their presence as well and get a tribe together to help get everyone on each other’s radar and retweet and share stuff with indivdual audiences. This is a targeted way for you to get more followers on Twitter who will appreciate your value based on the social proof of someone they already follow. You can find groups that already exist for this purpose, especially in blogging, on Triberr.
If you’re still not sure about tribes and how they work, check out the tribe we have for Vlog Every Day in April/August. A great way to get your videos out there and a similar technique could be used to get more Twitter followers.
5. Join the Conversation
Don’t try to find the cure. Just act! There are so many people who just want to get more followers on Twitter but they aren’t working with the ones they have. Or at least treating like their account like anyone’s listening. You should be as active in the beginning as you would be with an audience because that’s how they find out if you’re worth the follow. Look for conversations that are already happening through hashtags, trending topics and especially things that are relevant to your industry and join the conversation. Really! It’s not frowned upon on Twitter. It’s encouraged.
My advice? Schedule 15 minutes a day to just connect with people.
Follow this advice and get more followers. But more importantly, get more value from Twitter!