Rob Farrell Talks Digital Marketing Trends 2017
Digital marketing in this day and age has evolved from being a technological fad and into a necessity. Today, having a social media account or platform for your business is a top priority. These platforms, after all, are what encourage your audience to engage with your products and services. The reality is that the current digital trends do not just escalate – they travel like the speed of light.
Digital Marketing Matures
Of course, everybody remembers the phase where digital marketing was only considered as advertising, a call-to-action option. It was what every brand owner would consider a promotional strategy online. But these aren’t just what digital marketing can offer today.
Now, there is urgency for advanced marketing strategies that can rival every other trend, creating a more competitive digital community. Most brand owners consider content marketing as one of the most important activity for their website or platform. This means that these trends today are not only used as a brand’s “push” to the right audience, it has also turned into one of the top priorities of business owners.
Digital Marketing Trends Affect Brands
As your target market becomes technologically savvy by the minute, so should your digital offerings. In following the current digital trends, you don’t only make your business competitive. It can also help your brand acquire the conversion rate that you need. The more audience traffic you get, the more your engagement will increase.
There is an increase in the use of video sharing during this year alone. By connecting to your market through these trends, you get a real-time response and valuable recommendations from your ideal audience.
Digital Marketing evolves rapidly with platform changes impacting every industry around the world. As business’s struggle to keep up to date with the latest developments, those with foresight will emerge successful.
In this webinar, Rob Farrell will discuss the biggest trends emerging such as Programmatic Advertising, Personalisation, Native Content, Mobile Marketing, Google Updates and Virtual Reality.
About the Digital Marketing Institute
The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body.
The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digital marketing professionals, certifying candidates to Diploma, Postgraduate and Masters levels all over the globe.