How Does Pay Per Click Advertising Work?
Everyone who knows how to use the internet is already aware of Pay Per Click advertising without realizing it. It’s basically a fancy term given to the results that pop up on the sponsored advertisements section that you see on top of the web page after you make an online search. The PPC works on every search engine platform. Meaning, it does not only show on Google but also on Bing and Yahoo.
Major Factors To Consider
This video is simply the most basic explanation on how Pay Per Click advertising works and how you can optimize it to your advantage as an online entrepreneur or an advertiser. It is an easy and uncomplicated marketing strategy, but if done incorrectly, it may not yield the ideal results that you want for your brand.
First and foremost, it is an auction. There are a thousand other advertisers that will bid against you for a keyword that the search engine’s algorithm will focus on. The larger the amount of money you are willing to bid for a particular keyword, the higher the chances of your advertisement to organically appear in the search results.
Choosing The Right Keyword
You have to carefully consider the most relevant keyword so you don’t end up wasting money without getting the amount of engagement that you are trying to achieve. Broad keywords that specifically match your website can actually decrease potential traffic while taking advantage of negative keywords can maintain relevancy to your ads.
If you find yourself stuck in a rut, there are a number of keyword tool programs available online that can aid you in dealing with this issue. Watch this video below to learn more about PPC.
For those who don’t know, keyword research is the act of trying to find the right keywords to focus on in your website in an effort to rank organically for them in search engines. Keyword research is extremely important because if you are able to rank in the natural search results on keywords in search engines, you are able to consistently get traffic delivered to your website without paying for any marketing.
So, here is our keyword, “website keyword research tool”.
And here are the 10 advertisers that want to compete to be shown in paid search results for “website keyword research tool”. In other words, all 10 of these companies have some sort of product or offering that they want individuals who are searching for a keyword research tool to see.
In order to determine the best ad for the user, search engines look at three main factors.
First, and not surprisingly, the search engine will look at how much money each company is willing to bid for that particular keyword. Obviously, the higher the bid for a keyword, the more likely of a chance that the ad will be seen.
Second, the search engine looks at how relevant the keyword is to the ad being shown. The thought here is that if an ad includes the actual search query that the user has typed in, the more likely it is that the product being advertised is what the user wants. This makes sense because there isn’t a company out there that want to create ads that are relevant to what they are trying to sell.
Third, the search engine reviews the website landing page to ensure that the content on that page is relevant to the keyword and to the ad. This ensures that companies don’t bid on keywords and create ads are relevant and then lead the user to a page that is irrelevant to their original search query.
When a user searches for this term, in fractions of a second the search engine will look at all of the advertisers competing, all three of these factors, and serve ads to the user.
The user is then shown 10 different ads with the most relevant and highest price ad on the top followed by ads below that which are paying less money or less relevant.
From there, the user clicks, which costs the advertising website money, and then the user is brought to a landing page showcasing the product or offering that the company advertised.
So here we are in Google and we are going to search for “website keyword research tool”. Now once we do that you can see that there are numerous advertisers who are bidding on that particular keyword.
As I said before, Google has determined what ad should be shown by reviewing three main factors which are the bid, the relevancy of the ad, and the relevancy of the landing page.