Facebook as the social media marketing tool for new business owners
There are countless ways to advertise your brand online. But across various platforms on the world wide web that an entrepreneur can utilize, Facebook seems to be the best platform a beginner can use to promote his/her website.
Despite Facebook deemed as the most basic online tool for online marketing, its reach should never be underestimated. The social media website, which also runs across all mobile devices, has almost 2 billion users from all parts of the world.
Among all existing social networks, Facebook arguably has the most diverse users ranging from retirees who are looking to connect with their family to millennials who trying to keep up with what her friends are up to. This immediately gives your advertisement a higher chance of being seen. And hopefully getting noticed by those who will be most likely interested in what your product or service is.
Facebook helps you connect with your target market
However, as we have talked about countless times in the past posts, the number of people that come across your advertisement do not guarantee that all of those ad reads will convert into engagement. Which is why we could not emphasize more how important it is for your business determine your target demographic.
Once you have established your market, Facebook helps you find these groups of people so you can make sure that they will see your advertisement which could eventually increase your internet visibility. The program is custom made for business owners so it gives you various of options to run your ads – from the time it publishes to the format you want it to be, all based on the behavioral pattern of your chosen market.
Running your first Facebook Ad Campaign
Before you jump in and create your Facebook Ad campaign, it is also crucial to lay out your main goals for advertising. Obviously, the basic answer is to get more people to check out your brand. But it is better to quantify your objectives so you can gauge your performance, by the numbers, after a period of time. This way, it is also easier for you to pinpoint which practices worked best for your business and which ones you need to improve on.
Once you have come up with a marketing strategy, you can check out the video below for some fundamental guides that you can follow to set-up your very first Facebook Ad test run.
How To Use Facebook Ads For Beginners – The Fundamentals In this video we’ll be going over all the basics of Facebook ads, campaign objectives, the pixel, bidding, campaigns, ad sets, ads, and more. This is the perfect starting point if you are new to Facebook ads, or just want to clarify some subjects!