Is Email Marketing dead?
A lot of people may think Email marketing as something that is old fashioned and uncool. After all, there are other channels that seem to also do the same thing with lesser effort needed like posting a Facebook status, uploading a photo on Instagram or sending a tweet. But the reality is, email marketing is as effective as ever – if you know how to craft a standout marketing campaign.
The rise of social media may be a huge part why people think that Email marketing is dead. And because of this misconception, a lot of internet entrepreneurs make the mistake of overlooking the reach and capability of advertising their labels through regularly sent emails to potential customers.
In this blog post, we are going through the ropes of not just using email as a marketing tool but also launching an autoresponder campaign that would generate engagement from your target demographic.
Create an effective Email Marketing campaign
There are a lot of benefits that you can get from using email as a marketing tool if done the right way. But the key here is to make your email releases interesting enough so it would entice your recipients to actually open them, rather than just automatically send them to trash.
So it is important to strike a conversational tone and share relatable content for your readers. Send them useful tips that are somehow connected with your brand Instead of just hard selling your brand.
More often than not, they would feel that you are trying to hard to convince them to buy your stuff or get your service that the next time they see your name in their inbox, they would not even bother reading your email. But if you send them carefully curated articles or tips that they can actually use regularly, it increase the chances that they would read your messages and maybe even look forward to them.
Think of it as a process to get to know your target customers and eventually build a relationship with them. That way, it is more likely that they would eventually visit your website because they are genuinely intrigued with what you have to offer.
Watch the video below to learn more on how to successfully reach out to your customers and grow your brand via a potent email marketing campaign.
Email Marketing – How To Craft A Great Autoresponder Series That Gets Results
My wife Melanie joined me today to explain more about email marketing and how to craft an awesome autoresponder campaign.
She is a master of email marketing and this turned out to be a powerful video that you’ll love!
You are going to learn a complete email autoresponder template you can use to automate your follow up email sequence for internet marketing.
Melanie continues to reiterate the importance of giving value through email and to not look at email marketing as marketing but as relationship building.
After all, the old adage of ‘The money is in the list’ is incomplete.
The money is in the relationship you have with your list is the truth.
Don’t take this autoresponder email template and simply plug it in… You have to consider it like a piece of clay that you need to mold and personalize for your niche and your audience to get the most out of your email marketing efforts.
These email campaigns are the fastest way to nurture relationships online and to leverage the power of email marketing to grow your brand and your online business.