Instagram as a digital marketing platform
In the last couple of years, digital marketing, more specifically via social media has proven to be an effective way to increase traffic for businesses. Whether you are a blogger or an online retailer, the power of Facebook, Twitter and Instagram can help you boost site visitors and sales if you know how to properly utilize them.
There are lots of existing social media sites out there that can be used for various ways of digital marketing. But in today’s post, we focus on Instagram and how you can use this mobile photo and video sharing application to increase visibility online resulting to a successfully establishing your brand.
The Global Power of Instagram
Just to give you an idea on the scope of Instagram, it has over 500 million users from all walks of life all over the globe. 150 million of which sifts through the application every day. This already offers you a broad reach in terms of potential demographic.
However, while this amount of people flocking to the site is a great thing for marketing, it also poses some challenges for a business owner. Especially in terms of wanting to stand out from the millions of posts uploaded and shared
Coming up with a solid Instagram marketing strategy is key as simply publishing attractive posts does not always guarantee engagement. After all, every Instagram account’s goal is to put out an aesthetically pleasing image or an interesting video.
So before you spend money on a new camera or acquiring the service of a paid professional photographer or videographer, check out other simple ways to improve your chances of getting noticed in the Instagram-sphere. Try telling a serialized story that your audience can follow every day or come up with intriguing posts that entice conversation among your subscribers.
Get the most out of your Instagram account
Many brands have resorted to Instagram as their main advertising platform. And given its tried and tested ability to drive profit and hits, the application actually has some specialized features for accounts which sole purpose is to market businesses.These tools make it easier for potential clients to reach out to entrepreneurs without the need to close and leave the application.
Knowing when the site generates its largest traffic gives you an idea when is the best time to upload your photo or video. Growing your followers may take some time, but the more people come across your posts, the higher the chance that you get a steady increase in your subscribers.
How To Use Instagram For Business
Tip #1: Your Instagram Bio Is Your Ad Space
For personal use, Instagram is very addicting. It’s fun, spontaneous, and it connects people. For businesses, you have to be more tactful with the the limited 150 characters that you’re given to express what you’re about, on the online world.
Tip #2: Track Your Traffic With A Link Shortener
To monitor more accurate click-through rates, I recommend that marketers and businesses utilize a customized bit.ly link (or a link from another shortener) exclusively for the URL in their Instagram bio.
Tip #3: Take Advantage of Hashtags And Trends
Utilize Instagram Explore to find what’s in the down low in the community. Similar to Facebook and Twitter trends, you can take advantage of thousands upon thousands of people that are looking through these hashtags.
Tip #4: Mix Videos And Photos In Your Profile
Having a balance between pictures and videos through your content marketing can give it a fresh look to your audience. It also adds that extra touch of authenticity, because it adds that extra piece of brand authenticity.
Tip #5: Make Your Pictures Share Worthy
A great tool to use in order to achieve this easily is an app called Canva. The app is a very user friendly, yet extremely useful tool to use to make amazing images and graphics. You can easily drag-and-drop elements, pictures, and texts to make the designs of your liking to share with the world.
Tip #6: Use Social Tools To Optimize Your Time
Not everyone has a lot of time to spend on social media like teenage girls do, but there are automation tools that you can use to get the same level of effectiveness as the larger brands on IG. A great tool to accomplish this is HootSuite. HootSuite is a social media marketing tool that you can use to schedule posts for your content marketing campaigns. The app is compatible with over 35 of the top social media websites on the internet, so you can diversify your impact with this awesome tool.
Tip #7: Utilize Sponsored Ads
Instagram’s Ads system is unique in this way, because most social media companies have made their ads de-sensitized in a way, due to ads being spread across a web-page
Tip#8: Direct Users To Your Most Valuable Posts
You can choose to direct users to a permanent page, such as your website’s homepage or your blog. But an even better option is to link to your most current content, whether that’s an article, blog post or promotion.
Tip #9: Build A Community Through Hashtags
If you really think about it, hashtags are search terms in the social media space. Creating a hashtag for your business would be a great way to increase your engagement with your audience. For example, you can create a name for your followers and create that into a hashtag itself.
Tip #10: Partner With Influential Figures
Many famous instagrammers make an income from paid sponsorships. Depending on your product, you can find relevant users that have amassed a huge following, and inquire them to give a shout-out to your profile or use your product.